Privacy 2018-05-14T15:31:54+00:00

dentalessence Privacy Policy

We are committed to safeguarding the privacy of our website visitors. This policy sets out how we will treat your personal information. You can visit the website without disclosing any information about yourself. We do not collect personal identifying information when you access the website homepage and browse the website without disclosing your personal data (except Cookies, see below under cookies).

What information do we collect?

We collect data about patients who use our services that is relevant to their healthcare and that allows dentalessence to deliver its services to our patients. We process personal information about our patients, suppliers and employees.
The type of data we may collect are listed below and we will only use that data in ways relevant to carrying out legitimate purposes and functions and in a way that is not detrimental to the interests of our patients or employees. dentalessence will take particular care in the collection and storage of any personal sensitive data. Everyone working with dentalessence has a legal duty to keep information about you confidential. Similarly, anyone who receives information from us has a legal duty to keep it confidential.

Collection of Data

The dental professionals caring for you keep records about your health and any treatment and care you receive from our practice. These records help to ensure that you receive the best possible care. They will be held on the computer. These records may include:

  • Basic details about you such as name, address, date of birth, next of kin etc
  • Contact we have had with you such as appointments
  • Notes and reports about your health, treatment and care
  • Results of x-rays
  • Relevant information from people who care for you and know you well such as health professionals and relatives
  • Financial information for payment of any treatments

It is essential that your details are accurate and up to date. Always check that your personal details are correct when you visit us and please inform us of any changes as soon as possible.

How your personal information is used

Your records are used to direct, manage and deliver the care you receive to ensure that:

  • The dental professionals involved in your care have accurate and up to date information to assess your oral health and decide on the most appropriate care for you
  • Healthcare professionals involved have the information they need to be able to assess and improve the quality and type of care you receive
  • Your concerns can be properly investigated if a complaint is raised
  • Appropriate information is available if you see another dental professional or are referred to a specialist
  • From time to time we may use your contact information to send you details of products and services offered in our practice that directly relate to your oral healthcare

dentalessence may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If dentalessence or substantially all of its assets are acquired by a third party, in which case personal data held by it about its patients will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation or in order to enforce or apply our terms of use, and other agreements or to protect the rights, property or safety of dentalessence, our patients or others. This includes exchanging information with other companies and organisations for the purposes of fraud prevention and credit risk reduction.

Your rights

You have the right to access your information and to ask us to correct any mistakes and delete and restrict the use of your information. You also have the right to object to us using your information, to ask us to transfer of information you have provided, to withdraw permission you have given us to use your information and to ask us not to use automated decision-making which will affect you. For more information, see below.

You have the following rights (certain exceptions apply).

  • Right of access: the right to make a written request for details of your personal information and a copy of that personal information
  • Right to rectification: the right to have inaccurate information about you corrected or removed
  • Right to erasure (‘right to be forgotten’): the right to have certain personal information about you erased
  • Right to restriction of processing: the right to request that your personal information is only used for restricted purposes
  • Right to object: the right to object to processing of your personal information in cases where our processing is based on the performance of a task carried out in the public interest or we have let you know the processing is necessary for our or a third party’s legitimate interests. You can object to our use of your information for profiling purposes where it is in relation to direct marketing
  • Right to data portability: the right to ask for the personal information you have made available to us to be transferred to you or a third party in machine-readable formats
  • Right to withdraw consent: the right to withdraw any consent you have previously given us to handle your personal information. If you withdraw your consent, this will not affect the lawfulness of dentalessence use of your personal information prior to the withdrawal of your consent and we will let you know if we will no longer be able to provide you your chosen product or service
  • Right in relation to automated decisions: you have the right not to be subject to a decision based solely on automated processing which produces legal effects concerning you or similarly significantly affects you, unless it is necessary for entering into a contract with you, it is authorised by law or you have given your explicit consent. We will let you know when such decisions are made, the lawful grounds we rely on and the rights you have.
  • Please note: Other than your right to object to the use of your data for direct marketing (and profiling to the extent used for the purposes of direct marketing), your rights are not absolute: they do not always apply in all cases and we will let you know in our correspondence with you how we will be able to comply with your request
  • If you make a request, we will ask you to confirm your identity if we need to, and to provide information that helps us to understand your request better. If we do not meet your request, we will explain why.

Data Protection contacts

If you have any questions, comments, complaints or suggestions in relation to this notice, or any other concerns about the way in which we process information about you, please contact our Data Protection Officer and Privacy Team at ros@dentalessence.co.uk
You also have a right to make a complaint to your local privacy supervisory authority.

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire, United Kingdom
SK9 5AF
Phone: 0303 123 1113 (local rate) or 01625 545 745 (national rate)

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